Latest News from IHM...
January 2012
www.isleofwight.co.uk goes live
The all-new website for the Isle of Wight has now gone live. Still very much under construction, the site is aiming to become the most comprehensive guide to accommodation, attractions and eating and drinking on the Island.
January 2012
Isle of Wight Guide 2012 arrives
The all new Isle of Wight Guide 2012 has now been printed and distribution has started.
100,000 copies of the guide are now being distributed via door-drop all over London and the South. We're hitting areas such as Guilford, Woking, Winchester, Basingstoke, Epsom, Reading and Crawley.
We would like to thank all our advertisers and sponsors and hope 2012 is a great year for tourism on the Isle of Wight.
December 2011
'isleofwight.co.uk' under construction
To support our new Isle of Wight Guide for 2012, we will also be launching a newly built and updated www.isleofwight.co.uk.
We're working on creating a fully comprehensive tourist site for the Island by incorporating a full directory with editorial sections.
The website will go live in January 2012 so come back then for further information.
November 2011
Introducing ‘Isle of Wight 2012’
The new Isle of Wight 2012 guide is now officially SOLD OUT.
We’ve been working closely with Wighlink to upgrade our B&B Guide to produce an all-new comprehensive pocket guide for the Island. Including B&Bs, Hotels, Self-catering, Camping sites, Pub, Restaurants and Attractions.
For 2012 we’re introducing mainland marketing. 100,000 copies will be distributed via door-drop in and around London and South East England; including areas such as Guilford, Woking, Winchester, Basingstoke, Epsom, Reading and Crawley.
Many thanks to all of our advertisers and sponsors that got involved this year.
Let’s make 2012 a great year for taking a holiday or short break on the Isle of Wight.
November 2010
Sales commence for 2011 Official Summer Pocket Guide
Please contact us for more information about the Island's most popular visitor guide.
October 2010
IHM appointed to lead prestigious Cowes project.
Cowes Harbour Commission (CHC) is pleased to announce the appointment of a new publishing partner for the Cowes Port Handbook & Directory and its popular affiliated website at www.cowes.co.uk. Island Holiday Media Ltd have been granted the contract to develop, distribute and market the Handbook, Directory and website with immediate effect. After the regrettable demise of The Knowledge Zone, CHC’s previous publishing partner, the Commission has had to act promptly to ensure that everything is on target to get the 2011 edition ready for publication in March 2011. CHC invited a number of companies to tender, with a simple brief to DEVISE-DEVELOP-DELIVER the Cowes Port Handbook and Directory and its online equivalent. Rather than sticking rigidly to the existing format, CHC was looking for a creative and practical solution rather than being overly prescriptive about the need for one company to necessarily produce the Port Handbook and a Cowes Directory and/or Cowes Online. From a starting point of inviting ten companies, the majority of whom were Island-based, to present outline proposals, four shortlisted companies were invited to present their ideas. Stuart McIntosh, CHC’s Chief Executive and Cowes Harbour Master and his selection panel were particularly impressed by the professionalism and forward-thinking approach taken by Island Holiday Media. He commented, “We feel very positive about this appointment and believe that the new partnership can take these two well-known information resources into a new phase with an exciting new lease of life.” In response, David Brooks, Sales Director, Island Holiday Media said, ‘We are delighted to have been appointed by Cowes Harbour Commissioners to produce a new Website and Port Handbook.
September 2010
Sales for the new 2010 Winter Pocket Guide are now open.
Please contact us if you would like to discuss your requirements.
July 2010
How does social media impact on the travel and tourism sector?
Here is some fascinating information published by Econsultancy - the digital marketing experts:
The most important benefits of social media for companies are: increased customer
engagement (71%), better brand reputation (66%) and increased communication with key
influencers (62%). [Source: Econsultancy/bigmouthmedia Social Media and Online PR
Report, November 2009]
Nearly two-thirds of companies (61%) say that social media provides tremendous
opportunities for their business. [Source: Econsultancy/bigmouthmedia Social Media and
Online PR Report, November 2009]
Facebook now accounts for 20% of all time spent online in the UK. [Source: Internet
Advertising Bureau Fact Sheet, IAB, March 2010]
– Facebook claims that 50% of active users log into the site each day. This would mean at
least 175 million users every 24 hours. [Source: Facebook, January, 2010]
– Purpose-built Facebook pages have created more than 5.3 billion fans.
– There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.)
shared each week on Facebook.
Of the 25m Europeans that visit an Airline site each month, 64% also went to Facebook
Businesses with blogs generate 67% more online leads than businesses without blogs.
[Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April
2010]
Flickr now hosts more than 4 billion images. A massive jump from the previous 3.6 billion.
[Source: Flickr, January 2010]
At the current rate, Twitter will process almost 10 billion tweets in a single year. [Source:
Pingdom, January 2010]
– Towards the end of 2009, the average number of tweets per day was over 27.3 million. The
average number of tweets per hour was around 1.3 million.
75% of respondents to a Tealeaf survey said their choice of retailer was influenced by what
they read on social media sites, while 56% avoided a particular company after reading a bad
review. The reverse can also apply though, with 52% declaring that they chose a particular
retailer after reading good reviews. [Source: Tealeaf via Econsultancy Blog, October 2009]
81% of people use consumer reviews in their purchase decisions [Source: Nielsen Online via
BizReport, February 2009]
If YouTube were a country, it would be the third most-populated place in the world. [Source:
YouTube, February 2009]
– 20 hours-worth of video is uploaded to the YouTube site every single minute.
– One third of people who watch a video share it with friends, family members and
colleagues.
June 2010
IHM are rolling out a barrel of marketing tools for the island's pubs and bars
With hundreds of pubs closing down across the UK every month it's vital for pubs and bars to win new customers as well as keeping their regulars happy.
IHM have developed a marketing programme that is based around the latest thinking in website and email promotion.
Take a look at our short presentation that explains our thinking on how to boost sales and build a strong and loyal customer base for your pub or bar.
May 2010
Sales close for first Isle of Wight Passport in association with Wightlink
Sales for the new Isle of Wight Passport have closed today (21st May 2010) and so production will be on time for delivery just after the Isle of Wight Festival in June.
Many thanks to all of our new passport clients. We will be doing our utmost to ensure this gives you excellent return on your investment.
May 2010
New branding project launches the Arreton Old Village
Arreton barns has been established for many years so any re-branding that changed the name of the attraction would be no small undertaking.
Having reviewed the site and undertaken some original market research, IHM were able to advise the client Quayside Leisure Ltd on how to create a more cohesive leisure experience. This has now been successfully launched as the Arreton Old Village.
May 2010
Bumper Year for UK Tourism?
According to the website TravelMole, UK tourism is set for “another bumper year”. The headline for this survey, undertaken by market research agency BDRC Continental, says that 70% of people are likely to book a UK holiday in 2010. That should be good news for the Island despite only growing our market by 0.5% in 2009.
The appeal of domestic holidays also appears to be strengthening with 31% feeling the UK is becoming more appealing as a destination, compared to 25% in 2009 and just 19% in the pre-economic downturn days of 2008.
Families are once again at the heart of the ‘staycation’ boom and have been quick to commit to holidaying in the UK again in 2010. 21% of families surveyed had already booked a holiday in the UK for 2010 compared with 14% of those without children. With our family market in decline perhaps this in an area that needs more attention from the Island’s marketing team?
Encouraging news for the Island is that self-catering and seaside holidays once again likely to prove popular in 2010.
To read the full article visit TravelMole by clicking here
April 2010
Isle of Wight Passport in association with Wightlink
A brand new product design to boost visits to retail, attractions and places to eat and drink with the Island main ferry operator Wightlink.
March 2010
Bed and Breakfast Pocket Guide 2010
Improved distribution for the essential bed and Breakfast Pocket Guide - the 2010 edition will now be available in Island Tourist Information Centres.
February 2010
Bed and Breakfast Pocket Guide 2010
Advertising opportunities in this essential guide for last minute bookings is always limited. Sales start on 24th February. For more details on how you can maximise your bookings this year please click here for more details.
February 2010
Official Summer Pocket Guide 2010
Sales for the Summer Guide are now completed and the copy deadline has passed. However if you have a last minute request it's always worth giving David Brooks a quick call on 07885 720 503
January 2010
Official Winter Pocket Guide 2009/10
The second edition of the Winter Guide was landed on time for the start of January.
January 2012
www.isleofwight.co.uk goes live
The all-new website for the Isle of Wight has now gone live. Still very much under construction, the site is aiming to become the most comprehensive guide to accommodation, attractions and eating and drinking on the Island.
January 2012
Isle of Wight Guide 2012 arrives
The all new Isle of Wight Guide 2012 has now been printed and distribution has started.
100,000 copies of the guide are now being distributed via door-drop all over London and the South. We're hitting areas such as Guilford, Woking, Winchester, Basingstoke, Epsom, Reading and Crawley.
We would like to thank all our advertisers and sponsors and hope 2012 is a great year for tourism on the Isle of Wight.
December 2011
'isleofwight.co.uk' under construction
To support our new Isle of Wight Guide for 2012, we will also be launching a newly built and updated www.isleofwight.co.uk.
We're working on creating a fully comprehensive tourist site for the Island by incorporating a full directory with editorial sections.
The website will go live in January 2012 so come back then for further information.
November 2011
Introducing ‘Isle of Wight 2012’
The new Isle of Wight 2012 guide is now officially SOLD OUT.
We’ve been working closely with Wighlink to upgrade our B&B Guide to produce an all-new comprehensive pocket guide for the Island. Including B&Bs, Hotels, Self-catering, Camping sites, Pub, Restaurants and Attractions.
For 2012 we’re introducing mainland marketing. 100,000 copies will be distributed via door-drop in and around London and South East England; including areas such as Guilford, Woking, Winchester, Basingstoke, Epsom, Reading and Crawley.
Many thanks to all of our advertisers and sponsors that got involved this year.
Let’s make 2012 a great year for taking a holiday or short break on the Isle of Wight.
November 2010
Sales commence for 2011 Official Summer Pocket Guide
Please contact us for more information about the Island's most popular visitor guide.
October 2010
IHM appointed to lead prestigious Cowes project.
Cowes Harbour Commission (CHC) is pleased to announce the appointment of a new publishing partner for the Cowes Port Handbook & Directory and its popular affiliated website at www.cowes.co.uk. Island Holiday Media Ltd have been granted the contract to develop, distribute and market the Handbook, Directory and website with immediate effect. After the regrettable demise of The Knowledge Zone, CHC’s previous publishing partner, the Commission has had to act promptly to ensure that everything is on target to get the 2011 edition ready for publication in March 2011. CHC invited a number of companies to tender, with a simple brief to DEVISE-DEVELOP-DELIVER the Cowes Port Handbook and Directory and its online equivalent. Rather than sticking rigidly to the existing format, CHC was looking for a creative and practical solution rather than being overly prescriptive about the need for one company to necessarily produce the Port Handbook and a Cowes Directory and/or Cowes Online. From a starting point of inviting ten companies, the majority of whom were Island-based, to present outline proposals, four shortlisted companies were invited to present their ideas. Stuart McIntosh, CHC’s Chief Executive and Cowes Harbour Master and his selection panel were particularly impressed by the professionalism and forward-thinking approach taken by Island Holiday Media. He commented, “We feel very positive about this appointment and believe that the new partnership can take these two well-known information resources into a new phase with an exciting new lease of life.” In response, David Brooks, Sales Director, Island Holiday Media said, ‘We are delighted to have been appointed by Cowes Harbour Commissioners to produce a new Website and Port Handbook.
September 2010
Sales for the new 2010 Winter Pocket Guide are now open.
Please contact us if you would like to discuss your requirements.
July 2010
How does social media impact on the travel and tourism sector?
Here is some fascinating information published by Econsultancy - the digital marketing experts:
The most important benefits of social media for companies are: increased customer
engagement (71%), better brand reputation (66%) and increased communication with key
influencers (62%). [Source: Econsultancy/bigmouthmedia Social Media and Online PR
Report, November 2009]
Nearly two-thirds of companies (61%) say that social media provides tremendous
opportunities for their business. [Source: Econsultancy/bigmouthmedia Social Media and
Online PR Report, November 2009]
Facebook now accounts for 20% of all time spent online in the UK. [Source: Internet
Advertising Bureau Fact Sheet, IAB, March 2010]
– Facebook claims that 50% of active users log into the site each day. This would mean at
least 175 million users every 24 hours. [Source: Facebook, January, 2010]
– Purpose-built Facebook pages have created more than 5.3 billion fans.
– There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.)
shared each week on Facebook.
Of the 25m Europeans that visit an Airline site each month, 64% also went to Facebook
Businesses with blogs generate 67% more online leads than businesses without blogs.
[Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April
2010]
Flickr now hosts more than 4 billion images. A massive jump from the previous 3.6 billion.
[Source: Flickr, January 2010]
At the current rate, Twitter will process almost 10 billion tweets in a single year. [Source:
Pingdom, January 2010]
– Towards the end of 2009, the average number of tweets per day was over 27.3 million. The
average number of tweets per hour was around 1.3 million.
75% of respondents to a Tealeaf survey said their choice of retailer was influenced by what
they read on social media sites, while 56% avoided a particular company after reading a bad
review. The reverse can also apply though, with 52% declaring that they chose a particular
retailer after reading good reviews. [Source: Tealeaf via Econsultancy Blog, October 2009]
81% of people use consumer reviews in their purchase decisions [Source: Nielsen Online via
BizReport, February 2009]
If YouTube were a country, it would be the third most-populated place in the world. [Source:
YouTube, February 2009]
– 20 hours-worth of video is uploaded to the YouTube site every single minute.
– One third of people who watch a video share it with friends, family members and
colleagues.
June 2010
IHM are rolling out a barrel of marketing tools for the island's pubs and bars
With hundreds of pubs closing down across the UK every month it's vital for pubs and bars to win new customers as well as keeping their regulars happy.
IHM have developed a marketing programme that is based around the latest thinking in website and email promotion.
Take a look at our short presentation that explains our thinking on how to boost sales and build a strong and loyal customer base for your pub or bar.
May 2010
Sales close for first Isle of Wight Passport in association with Wightlink
Sales for the new Isle of Wight Passport have closed today (21st May 2010) and so production will be on time for delivery just after the Isle of Wight Festival in June.
Many thanks to all of our new passport clients. We will be doing our utmost to ensure this gives you excellent return on your investment.
May 2010
New branding project launches the Arreton Old Village
Arreton barns has been established for many years so any re-branding that changed the name of the attraction would be no small undertaking.
Having reviewed the site and undertaken some original market research, IHM were able to advise the client Quayside Leisure Ltd on how to create a more cohesive leisure experience. This has now been successfully launched as the Arreton Old Village.
May 2010
Bumper Year for UK Tourism?
According to the website TravelMole, UK tourism is set for “another bumper year”. The headline for this survey, undertaken by market research agency BDRC Continental, says that 70% of people are likely to book a UK holiday in 2010. That should be good news for the Island despite only growing our market by 0.5% in 2009.
The appeal of domestic holidays also appears to be strengthening with 31% feeling the UK is becoming more appealing as a destination, compared to 25% in 2009 and just 19% in the pre-economic downturn days of 2008.
Families are once again at the heart of the ‘staycation’ boom and have been quick to commit to holidaying in the UK again in 2010. 21% of families surveyed had already booked a holiday in the UK for 2010 compared with 14% of those without children. With our family market in decline perhaps this in an area that needs more attention from the Island’s marketing team?
Encouraging news for the Island is that self-catering and seaside holidays once again likely to prove popular in 2010.
- 25% of those who intend to take a UK holiday this year are likely to opt for self-catering accommodation, with 16% of us likely to take a camping/caravanning holiday
- Despite the weather, the British public is keen on the beach. 38% of all UK holidays already booked for 2010 are seaside/beach holidays
- Next are rural & countryside holidays (33%), city & town breaks (28%) & activity and adventure holidays (13%)
To read the full article visit TravelMole by clicking here
April 2010
Isle of Wight Passport in association with Wightlink
A brand new product design to boost visits to retail, attractions and places to eat and drink with the Island main ferry operator Wightlink.
March 2010
Bed and Breakfast Pocket Guide 2010
Improved distribution for the essential bed and Breakfast Pocket Guide - the 2010 edition will now be available in Island Tourist Information Centres.
February 2010
Bed and Breakfast Pocket Guide 2010
Advertising opportunities in this essential guide for last minute bookings is always limited. Sales start on 24th February. For more details on how you can maximise your bookings this year please click here for more details.
February 2010
Official Summer Pocket Guide 2010
Sales for the Summer Guide are now completed and the copy deadline has passed. However if you have a last minute request it's always worth giving David Brooks a quick call on 07885 720 503
January 2010
Official Winter Pocket Guide 2009/10
The second edition of the Winter Guide was landed on time for the start of January.
